The post below is based on an article written by Kate Smith, an internationally recognized color expert, consultant, and designer. She's an exceptional colorist and business consultant sought out by companies worldwide. She has been quite an influence in my inclination to color and fabric tastes. Here she is giving her take on what colors will be in demand or at least much influenced by renown designers.
Unlike in past years, Kate waited for each brand's comments on Color of the Year for the upcoming year before writing about them.
Kate expressed that she rarely found any insights other than what is put forward by brands of companies so this time around she wanted to share a few ideas and thoughts about each color to give her audience more to think about as they look at each trend color for 2020.
Being part of the trends forecasting team in her past corporate life, using her experience and expertise, she recommends her ideas from the connections she sees in the color trends that will be useful to her clients in various industries. Here are some of her comments which should be noted:
he Color of the Year 2020 Stays Around for More than One Year
Many people think that a color trend lasts about a year, and then by the following year, that color is no longer on-trend. That might be what many retailers and manufacturers would like people to think because it can boost sales, but it isn't true.
Yes, talking about color trends and naming a color of the year has become a useful marketing tool. Still, trends evolve over several years rather than changing entirely from year to year. Anything that comes into favor and disappears within a year or so is a fad. Trends generally last for four to seven years.
The takeaway? Just because we are talking about 2020 colors, it does not mean that the colors named last year have fallen out of trend. The Color of the Year 2019, chosen by Behr, is a good example.
As things in the world change, so do our emotions, and thus the colors we want to surround ourselves with, but it rarely a significant change. It is a subtle shift from year-to-year. If you look back four or more years, you can see a more drastic difference between what is popular now versus what once was on-trend.
No One Color of the Year Reigns Supreme
Each color has merit. Each company has put time and resources into making their selection. They have done the research, debated the findings, and come to a consensus about what colors will be necessary. You may not agree with a color choice, but just because it doesn't hit home with you doesn't mean that it is not an essential color for the upcoming year.
Some may say that Pantone's pick is the color of the year. Last year, I talked about why a paint companies color of the year may be the one consumers gravitate to more than the color released by Pantone. I feel just as strongly about that point this year, and you can find my reasons here. Be sure to read to the end of the article where you will find the two questions to ask about any color trend. These can help you better understand the colors we are talking about here as well as any trend colors.
If you are still wondering which is the real color of the year, the answer is all of them. If you're looking for a single solution, then go with the color of the year that resonates most with you.
Blue Takes the Top Spot
Most years, consumers see each company offering up a unique color as their top color. When two companies name the same color as Sherwin-Williams and Benjamin Moore did with white as the Color of the Year 2016, there may even be speculation about copying each other.
Statements like that amuse me because rather than raising eyebrows, I think it shows that the process has credibility, After doing the research and talking it out, color forecasters from different organizations have agree that the feelings and desire for a particular color are so strong that it must be put forward. The same can be said this year about the color blue.
What is the Color for 2020?
PPG, Sherwin-Williams, and Pantone all landed on a shade of dark blue for their 2020 Color of the Year. Behr and AkzoNobel named green as the color for the upcoming year. Benjamin Moore elevated light pink to the top spot.
Now on to each Color of the Year 2020 starting with the blues!
PG 2020 Color of the Year Chinese Porcelain PPG1160-6
Dee Schlotter, senior color manager, PPG paint brand summed up what I also see for 2020 perfectly, "Consumers are tiring of stark grays and are looking to infuse colors that delight the senses. Blue is the easiest possible entry point from the world of neutrals to the world of color."
I agree that dark blue is the color people desire right now for all of the reasons above plus dark blue has no gender, no agenda, and no controversy. It is a sure thing in a world of uncertainty.
On a side note, color is my career, but it doesn't mean I don't get drawn in by trend colors the way everyone else does. I like this gorgeous blue so much that I repainted the inside of my front door, Chinese Porcelain.
See all of PPG's trend colors for 2020 or browse through their trends flip book.
Sherwin-Williams Navy SW 6244
Over the past couple of years, I've noticed more people moving away from using only neutrals, adding color to give their home personality. And I'm not alone in seeing this trend. Sue Wadden, Director of Color Marketing at Sherwin-Williams, predicts, "In the next 10 years, we'll continue to move away from omnipresent neutrals, and design will feel more personal again."
This change is driven, in part, by a trend direction I call Full Circle - Our innate need for connections drives concern and compassion for others and the earth. Rather than standing apart, we strive to live in step with our world, embracing the yin yang of opposing but complementary forces on earth. Our evolving view of the world comes to life in colors that feel stable and balanced yet vibrant and fully alive.
This classic color has even taken on new life in fashion as a color that can stand shoulder to shoulder with black at the most formal of occasions.
A color that has long been an interior decorating favorite don't be surprised if you see more dark blue exteriors. Naval and other deep blues are more approachable colors for those who are drawn to the trend of black exteriors but not ready to venture that far into the dark side.
See all of Sherwin-Williams' trend colors for 2020
Pantone Color of the Year 2020 Classic Blue 19-4052
When the color was released, Pantone also added that "As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colors that are honest and offer the promise of protection." I have to agree.
Anytime our world feels out of control or lacking in good news; people are drawn to colors that make them feel better and more hopeful, After the financial crash, we saw a desire for optimistic, bright colors. Now we are more cautious and feel a need for color but need something more stable and trusted. Blue — the color most often named as a favorite of both men and women — fills the bill perfectly.
Classic Blue is a color that is as comfortable as a favorite pair of jeans. Who wouldn't want to blanket themselves in this accepting color when what most of us need more than anything is a restful night's sleep and sweet dreams for tomorrow?
See more predictions from Pantone for 2020
Behr 2020 Color of the Year Back to Nature S340-4
Green continues to be a color that draws people to it because of its ability to relieve stress, quiet the mind, and promote tranquility. Like blue, this nature-based green is comforting, but the attraction goes deeper.
For many, a new nomadic lifestyle is replacing the goal of settling down. While blue speaks loudly to stability, green connects with this adventurous spirit.
With mobility and freedom in mind, the focus turns to what is essential and meaningful in life. Anything more will weigh us down physically, mentally, and emotionally. We want to travel lightly, be positive, and embrace every experience.
Designs that support a lighter lifestyle are clean, sophisticated, functional, adaptable, and green.
Checkout Behr's 2020 Color Trends Palette
AkzoNobel 2020 Color of the Year Tranquil Dawn
As a company based in Europe, AkzoNobel has a different perspective on what is essential now, and their choice of Tranquil Dawn reflects that thinking.
There is more to this color than its connection to nature. If that is the only aspect you think about when seeing this soft, cool green, you may be missing out on an essential element of design influencing a range of light, delicate hues.
Design goes beyond "form follows function" as materials and technology integrate to produce designs focused on well-being. Using what scientists have learned about how visual aesthetics can impact our brains and physiology, designers employ color, lighting, sounds, scents, and textures to stimulate our senses.
The feel of a surface is as important as its look and must appeal to all of our senses. Softness in color and tactile materials drive designs that nurture the spirit.
See AkzoNobel's 2020 Colors
Benjamin Moore 2020 Color of the Year
A gentle pink hue, First Light feels like it is born of the same trend direction as Tranquil Dawn. Even the names are quite similar. Although the colors are from different color families, both are on the cooler side and evoke a similar mood.
Whether at home, work or out in the world, we seek spaces where we can be ourselves to do and dream. To confidently breathe in life and calmly exhale our truth. We desire ease in all that is essential to life. First Light has a softness of color that nurtures the spirit, gently soothes the mind, and "is the backdrop for a bright new decade."
Benjamin Moore has narrowed down to 10 trend colors for the 2020 Color Trends Palette
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