The post below is based on an article written by Kate Smith, an internationally recognized color expert, consultant, and designer. She's an exceptional colorist and business consultant sought out by companies worldwide. She has been quite an influence in my inclination to color and fabric tastes. Here she is giving her take on what colors will be in demand or at least much influenced by renown designers.
Unlike in past years, Kate waited for each brand's comments on Color of the Year for the upcoming year before writing about them.
Kate expressed that she rarely found any insights other than what is put forward by brands of companies so this time around she wanted to share a few ideas and thoughts about each color to give her audience more to think about as they look at each trend color for 2020.
Being part of the trends forecasting team in her past corporate life, using her experience and expertise, she recommends her ideas from the connections she sees in the color trends that will be useful to her clients in various industries. Here are some of her comments which should be noted:
he Color of the Year 2020 Stays Around for More than One Year
Many people think that a color trend lasts about a year, and then by the following year, that color is no longer on-trend. That might be what many retailers and manufacturers would like people to think because it can boost sales, but it isn't true.
Yes, talking about color trends and naming a color of the year has become a useful marketing tool. Still, trends evolve over several years rather than changing entirely from year to year. Anything that comes into favor and disappears within a year or so is a fad. Trends generally last for four to seven years.
The takeaway? Just because we are talking about 2020 colors, it does not mean that the colors named last year have fallen out of trend. The Color of the Year 2019, chosen by Behr, is a good example.
As things in the world change, so do our emotions, and thus the colors we want to surround ourselves with, but it rarely a significant change. It is a subtle shift from year-to-year. If you look back four or more years, you can see a more drastic difference between what is popular now versus what once was on-trend.
No One Color of the Year Reigns Supreme
Each color has merit. Each company has put time and resources into making their selection. They have done the research, debated the findings, and come to a consensus about what colors will be necessary. You may not agree with a color choice, but just because it doesn't hit home with you doesn't mean that it is not an essential color for the upcoming year.
Some may say that Pantone's pick is the color of the year. Last year, I talked about why a paint companies color of the year may be the one consumers gravitate to more than the color released by Pantone. I feel just as strongly about that point this year, and you can find my reasons here. Be sure to read to the end of the article where you will find the two questions to ask about any color trend. These can help you better understand the colors we are talking about here as well as any trend colors.
If you are still wondering which is the real color of the year, the answer is all of them. If you're looking for a single solution, then go with the color of the year that resonates most with you.
Blue Takes the Top Spot
Most years, consumers see each company offering up a unique color as their top color. When two companies name the same color as Sherwin-Williams and Benjamin Moore did with white as the Color of the Year 2016, there may even be speculation about copying each other.
Statements like that amuse me because rather than raising eyebrows, I think it shows that the process has credibility, After doing the research and talking it out, color forecasters from different organizations have agree that the feelings and desire for a particular color are so strong that it must be put forward. The same can be said this year about the color blue.
What is the Color for 2020?
PPG, Sherwin-Williams, and Pantone all landed on a shade of dark blue for their 2020 Color of the Year. Behr and AkzoNobel named green as the color for the upcoming year. Benjamin Moore elevated light pink to the top spot.
Now on to each Color of the Year 2020 starting with the blues!
PG 2020 Color of the Year Chinese Porcelain PPG1160-6
Dee Schlotter, senior color manager, PPG paint brand summed up what I also see for 2020 perfectly, "Consumers are tiring of stark grays and are looking to infuse colors that delight the senses. Blue is the easiest possible entry point from the world of neutrals to the world of color."
I agree that dark blue is the color people desire right now for all of the reasons above plus dark blue has no gender, no agenda, and no controversy. It is a sure thing in a world of uncertainty.
On a side note, color is my career, but it doesn't mean I don't get drawn in by trend colors the way everyone else does. I like this gorgeous blue so much that I repainted the inside of my front door, Chinese Porcelain.
See all of PPG's trend colors for 2020 or browse through their trends flip book.
Sherwin-Williams Navy SW 6244
Over the past couple of years, I've noticed more people moving away from using only neutrals, adding color to give their home personality. And I'm not alone in seeing this trend. Sue Wadden, Director of Color Marketing at Sherwin-Williams, predicts, "In the next 10 years, we'll continue to move away from omnipresent neutrals, and design will feel more personal again."
This change is driven, in part, by a trend direction I call Full Circle - Our innate need for connections drives concern and compassion for others and the earth. Rather than standing apart, we strive to live in step with our world, embracing the yin yang of opposing but complementary forces on earth. Our evolving view of the world comes to life in colors that feel stable and balanced yet vibrant and fully alive.
This classic color has even taken on new life in fashion as a color that can stand shoulder to shoulder with black at the most formal of occasions.
A color that has long been an interior decorating favorite don't be surprised if you see more dark blue exteriors. Naval and other deep blues are more approachable colors for those who are drawn to the trend of black exteriors but not ready to venture that far into the dark side.
See all of Sherwin-Williams' trend colors for 2020
Pantone Color of the Year 2020 Classic Blue 19-4052
When the color was released, Pantone also added that "As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colors that are honest and offer the promise of protection." I have to agree.
Anytime our world feels out of control or lacking in good news; people are drawn to colors that make them feel better and more hopeful, After the financial crash, we saw a desire for optimistic, bright colors. Now we are more cautious and feel a need for color but need something more stable and trusted. Blue — the color most often named as a favorite of both men and women — fills the bill perfectly.
Classic Blue is a color that is as comfortable as a favorite pair of jeans. Who wouldn't want to blanket themselves in this accepting color when what most of us need more than anything is a restful night's sleep and sweet dreams for tomorrow?
See more predictions from Pantone for 2020
Behr 2020 Color of the Year Back to Nature S340-4
Green continues to be a color that draws people to it because of its ability to relieve stress, quiet the mind, and promote tranquility. Like blue, this nature-based green is comforting, but the attraction goes deeper.
For many, a new nomadic lifestyle is replacing the goal of settling down. While blue speaks loudly to stability, green connects with this adventurous spirit.
With mobility and freedom in mind, the focus turns to what is essential and meaningful in life. Anything more will weigh us down physically, mentally, and emotionally. We want to travel lightly, be positive, and embrace every experience.
Designs that support a lighter lifestyle are clean, sophisticated, functional, adaptable, and green.
Checkout Behr's 2020 Color Trends Palette
AkzoNobel 2020 Color of the Year Tranquil Dawn
As a company based in Europe, AkzoNobel has a different perspective on what is essential now, and their choice of Tranquil Dawn reflects that thinking.
There is more to this color than its connection to nature. If that is the only aspect you think about when seeing this soft, cool green, you may be missing out on an essential element of design influencing a range of light, delicate hues.
Design goes beyond "form follows function" as materials and technology integrate to produce designs focused on well-being. Using what scientists have learned about how visual aesthetics can impact our brains and physiology, designers employ color, lighting, sounds, scents, and textures to stimulate our senses.
The feel of a surface is as important as its look and must appeal to all of our senses. Softness in color and tactile materials drive designs that nurture the spirit.
See AkzoNobel's 2020 Colors
Benjamin Moore 2020 Color of the Year
A gentle pink hue, First Light feels like it is born of the same trend direction as Tranquil Dawn. Even the names are quite similar. Although the colors are from different color families, both are on the cooler side and evoke a similar mood.
Whether at home, work or out in the world, we seek spaces where we can be ourselves to do and dream. To confidently breathe in life and calmly exhale our truth. We desire ease in all that is essential to life. First Light has a softness of color that nurtures the spirit, gently soothes the mind, and "is the backdrop for a bright new decade."
Benjamin Moore has narrowed down to 10 trend colors for the 2020 Color Trends Palette
When planning a room refresh or a home renovation, we normally fall in love with one colour in particular and struggle to introduce other tones. Following on from our ‘how to introduce a pop of colour’ blog, we explain how understanding the science will allow you to combine colours with confidence.
An abstract illustration of colour hues, called the colour wheel has been used by interior designers for centuries but now it’s your chance to use it to your full advantage. Whether a new purchase has inspired you to decorate or you are drawn to certain colour due to its popularity, use the handy colour wheel to see how it can be complemented.For best results choose one of the following schemes:
Tonal: Select a colour and then use lighter or darker shades to vary the tone and add depth. This can create a perfectly coordinated scheme. Just remember to add some neutral shades too such as a white ceiling and a wooden floor to break it up.
Harmonious: Pick colours that sit next or near to each other in the colour wheel. This can often create a look that is pleasing to the eye. For example green, yellow-green and yellow will work equally happily together in a room. Using harmonious colours create a relaxing and tranquil mood.
Complementary: Complementary colours are directly opposite of each other on the colour wheel. You can create stand-out, colour combinations to create a unique look. Nature provides some beautiful examples such as golden sand against the blue sea or a red rose with green foliage.
Don’t forget that you aren’t confined to using colour by just paint, experiment with fabrics and patterns too like those showcased in our bright and contemporary Fjord collection.
More colour tips
• Pink rooms have been known to slow pulses and calm people down – it’s even used in social areas in prisons.
• Orange is said to stimulate appetite so dieters stick to green or blue rooms where possible.
• Using a neutral colour with a pink undertone can soften dark wooden furniture.
• Yellow is hard to get right, a good rule of thumb is to select the yellow you want and then lighten it or tone down by two shades before you buy.
Inspired by the Art Deco movement and rural England, iLiv has launched its new Autumn/Winter collections of luxurious fabrics and rich wallpapers.
The innovative home décor brand, offers two new ranges specifically designed to make interior design that much easier thanks to its ‘mix and match’ philosophy.
The Art Deco collection is reminiscent of the arts and crafts movement. Patterns are intricate and decorative and come in vibrant shades of navy, soft cornflower blues, warm cherry reds and berries.
Prints, weaves and embroideries work together to create a timeless and luxurious interior scheme giving users the opportunity to fully co-ordinate upholstery, curtains, cushions and bedcovers.
The contemporary and transitional Meadow collection is based on the stunning English countryside with elements of meadow flowers, wild hedgerows and woodland trees.
The delicate watercolour style palette ranges from vibrant magentas and ruby reds to pistachio greens, natural charcoals and linens. The collection’s fabrics and wallcoverings co-ordinate sublimely to create a pretty and organic country interior, perfect for modern homes with a light and contemporary feel.
Introducing our brand new range for spring/summer, what a sensational season lies ahead! Décor trends around the home are moving in exciting new directions and our latest collections continue to capture key fashion moments.
We have seventeen sensational new collections to capture your attention and inspire fresh interior design projects for the new year. Texture has come to the fore, exemplified by opulent silks, rich chenilles, welcoming weaves and enticing embroideries.
Our prints also continue to inspire with references to rustic bliss and the natural world. Plus a new digital print collection Iona, combines watercolour florals, bold brushstrokes and a duo of coordinating jacquards, creating striking interiors!
The new range also includes four enticing new plains, from a lustrous suede look to a statement faux leather. Plus we are excited to present our new wall coverings range; Origin, an exotic fusion of themes, motifs, textures and tones!
Summer may be over in many Countries but Asia and maybe some parts of Oceana are experiencing "summer" type weathers. Give it a helping hand and invigorate your home with one of the season’s biggest trends, florals. No longer the hallmark of your grandma’s house, florals are bold, energetic and bang on-trend. Here’s our five tips for flower power with style.
1. Covet your colours
We love bright, energetic, summery palettes of turquoise, hot pink, violet and lipstick pink, which can be highlighted with lime and coral and balanced out with taupes and warm greys. Florals don’t have to look girly either, bright vivid colours will create a more male-friendly, modern-art vibe. If you prefer a more muted palette, florals in faded pastel hues are perfect for a shabby chic look.
2. Size matters
Much like flowers themselves, each pattern has its own mood or personality established by size and style as well as colour. Use large bold prints to create a cool, modern look, or be dainty and discreet with smaller, chintzy florals. If you’re going large it’s better to go simple, try open prints with lots of visible background and hang vivid artwork on a plain wall.
3. Mix and match
Florists create stunning bouquets in a mix of blooms, and your floral décor can follow suit. For a vintage look use small pastel florals in slightly different shades, or choose different patterns which have the same colour background for a mis-matched yet cohesive effect. If you want to introduce your blooms in a more subtle way, contrast them against other designs to steal the show without being flower-heavy, like in the Corniche collection from Osborne and Little.
4. Pair with contemporary pieces
Unless your look is intentionally vintage, it can be difficult to make florals work without looking old fashioned. Combat this by offsetting with geometric prints or pair with contemporary furniture. A leather chair, graphic rug or an unusual light fitting will instantly modernise the space, and sleek white furniture will create a quirky, contemporary dynamic.
5. Don’t just fake it
Nothing quite beats the real thing, so supplement your floral prints with fresh cut flowers. Be creative with containers too; go elegant with crystal vases or for a rustic feel opt for basic terra cotta pots and old watering cans. Vintage-style china in floral prints will complement your flowers, we love the Ditsy Floral collection from Katie Alice.
Designs for Tropical Theme
Ever got the itch to decorate but lack the time and budget for a complete overhaul? Here are our quick-fire ideas to reinvigorate space and add instant style with ease.
Clearing clutter is the first step to achieving a beautiful home, and you’ll be amazed by the difference it will make. The best part is, you’re likely to stumble across forgotten items that can add vintage charm and personalised touches.
Paper it beautiful
Use minimum wallpaper to create maximum effect. Cover just one of your walls with a rich patterned wallpaper while keeping the others plain, or make an even bolder statement by adding paper to sections of the space. If you’re lucky enough to have Georgian-style walls, work with the design and paper into the wall’s natural panelling. You can use this technique on panelled wardrobes or cupboards too.
Window of opportunity
People often overlook the fact that windows are a key element of a room’s look and feel. Change up curtains to add drama, and don’t be afraid to use windowsills to display a few well-chosen accessories. Be careful not to block windows with your furniture as the natural light makes a room look bigger.
Create vibrant new look with accessories like cushions, throws, and rugs for splashes of colour that can easily be swapped as your taste and seasons change. Accessorise in colours which compliment your design (use the colour wheel to help you choose) and vary textures. Use wall art or photo frames to enhance an otherwise plain wall.
Make a statement
Introducing just one statement piece can add a whole new dimension to a room, whether it’s an elegant armchair or a stand-out light fitting. Don’t think you have to spend a fortune on new furniture. Simply give your living space a fresh feel by experimenting with new fabrics. Re-upholster that bucket chair and titivate your table.
Here is a very authentic 1950s-designed textiles, thanks to the re-released designs of Robert Stewart, but for a 21st-century take on the look, it's worth checking out the Accent fabrics collection by P.T. U.K.
The collection has a strong retro flavour and its three designs all link into the fifties interest in the natural world, with the block-printed Poppy Pods shown above, and Dandelion Colonial shown below. The third pattern, Dita, is decorated with splodge-like spots. Each design comes in a number of colourways, all sympathetic to a 50s decorating palette. The fabric is 100% cotton and is suitable for blinds, curtains and as many soft furnishings as your heart desires.
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